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CIOs are not threatened by CMOs. It's just an adolescent wishfulness of report writers

Added over 2 years ago | As appeared first on peterkretzman.com | Author: Peter Kretzman
Rarely do I write targeted responses to specific blog posts, but last week, an article crossed my screen that I think is both representative of many people's attitudes, and enormously flawed in its assumptions, logic, and conclusions. Esmeralda Swartz, writing for ReadWrite.com, titularly opines the following: "So What If Chief Marketing Officers Outspend CIOs On Enterprise Tech?" Even more grandiosely, the post's subtitle is "Isn't it possible that a technology buying process driven by marke...
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