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An app download is not an end by itself. That's why deeplinking matters.

Added about 3 years ago | As appeared first on fiercedeveloper.com | Author: Shane Schick
There's only one thing a URL has to do right: Take users to the digital destination they're supposed to visit. For app users, however, that's the one thing they often get wrong. Take the following scenario: A consumer scores big on a mobile game and shares that score with followers on social media. The status update could include a link to the game, but visitors who click on it may wind up on the developer's home page rather than the game itself. Of course, users could take the extra step to...
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