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A mobile casual game has to be monetized in a week. Any later, it's already stale!

Added over 2 years ago | As appeared first on recode.net | Author: Liz Gannes
The audience for mobile free-to-play games is cheaper and more transient than previously thought, according to a new report out today from app testing firm Swrve. The report tracked the behavior of more than 10 million players for 90 days, starting in November of last year. All the players were new to the games being played, covering more than 30 titles in Swrve's network. 19 percent of those new players opened the games only once, and 66 percent had stopped playing after the first 24 hours. ...
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