Amazon's smartphone - Devoid of strategic upsides?

Design Thinking is how designers create desirable solutions to complex problems. It is often considered an exclusive tool for designers and other creatives, typically envisioned as a wall pockmarked with post-its. These are misconceptions. The value of Design Thinking Design Thinking is no one ...  ...Read more

In an interview, the novelist Ian McEwan once complained light-heartedly about what it was like to go out and market a book after spending all the time creating it: “I feel like the wretched employee of my former self. My former self being the happily engaged novelist who now sends me, a kind of ...  ...Read more

I Got So Many Push Notifications They Literally Pushed Me Over A Cliff And I Died I have never cared, nor will I ever care, that someone has a work anniversary. I know you don’t believe me, dear reader, but I’m writing this from the great beyond. I need to warn you about the dangers of push n...  ...Read more

A brand does not want attention. A brand wants revenue. A brand acquires revenue by selling its product. But in order to sell its product for revenue, the brand must first get people to pay attention to that product. So every brand needs to be in the business of getting attention whether they...  ...Read more

A few months ago, I was talking to a startup about how individual customers wanted them to do different things. They felt trapped, because, on the one hand, they were intentionally doing things that didn’t scale. On the other, they found that meeting the varied expectations of their customers mea...  ...Read more

Meditation, like any healthy habit, takes repetition to stick. But while the folks behind Calm, a meditation and mindfulness app, knew their product’s core value was helping people to learn and build a meditation practice — initially they didn’t put too much thought into the practice part of it a...  ...Read more