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App Preloads - Distribution hack or surrendering to an OEM?

over 3 years ago | From digitalinnovationgazette.com

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Mobile operators and handset vendors frequently pre-install third-party apps on their smartphones, and operators sometimes add more later by bundling them in with over-the-air software updates. App distribution is a tricky game, and preloaded apps offer a great way for developers to get their app in front of a lot of people with a single effort.
Mobile Tag knows a few things about doing deals with operators and vendors, including AT&T and Samsung. We recently spoke...

       

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