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Why You Can't Replicate a Brand or a User Community

Added about 3 years ago | As appeared first on qz.com | Author: Don Dodge
I could build Instagram in a week. How many times have you heard someone say "I could build [insert hot startup name here] in a week"? I hear it all the time. But, I have yet to see one of these delusional wizards actually do it. They are obviously too busy inventing the next big thing. They fail to realize that building a successful consumer web or mobile product takes more than great technology. A lot more. Success looks easy from a distance. Technology seems simple if the design is great. ...
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