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Intent-Based Map Search Sets Off

Intent-Based Map Search Sets Off

Added over 2 years ago | As appeared first on blog.semilshah.com | Author: Semil Shah
You can now hail an Uber from right inside the Google Maps mobile app, presumably on iOS and Android. This is a big deal with respect to mobile apps, app integration, and app distribution, and both acquisition and retention in mobile apps — for many reasons, which I'll try to briefly outline below. (The picture above is a map from Uber about activity in the SF Bay Area.) The Google Ventures Extension: Last fall, Google pumped over $250M into Uber and now owns a sizeable chunk of the company, ...
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