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Driving Contextual Enagaement Within the Enterprise

Added almost 3 years ago | As appeared first on appcelerator.com
With apologies to Bill Gates, content alone no longer reigns supreme. In our mobile-driven, user-centric world, context is the big game in town. It's also one of the chief reasons the experience on mobile devices is superior to PCs – and why mobile (read: apps) is rapidly eclipsing the web (read: tethered browser). By "context," I mean the way good apps make sense of a user's environment, and deliver meaningful interactions accordingly. Always with us and aware of our location and activity, ...
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