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How Facebook Rakes in Mobile Ad Revenue and Why Google and Apple Follow Suit

Added almost 3 years ago | As appeared first on stratechery.com | Author: Elliott Noel
It was very hard to find fault with anything that Facebook announced at F8 last week. Unlike their past developer efforts, which were all about pulling content onto Facebook, this year was about pushing Facebook's infrastructure out into all kinds of mobile apps. The win for Facebook is that much more signal about their users, particularly about their app usage; the win for developers is being a part of the new Facebook Audience Network. The latter is a very big deal. One of the key lessons ...
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