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The Value of Your Social Media Lurker

Added about 3 years ago | As appeared first on avc.com | Author: Fred Wilson
I brought this subject up a while back. It's a big one that doesn't get enough attention. And yesterday we got some stats from Twitter that I'd like to talk about. Dick Costolo gave a "state of Twitter" press conference yesterday at Twitter HQ. Danny Sullivan was there and live blogged it. Here's the part of Danny's live blog that I'd like to focus on: 100 million active users. An active user is a Twitter user that logs into the service. So that means that 75% of Twitter's users don't log in ...
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