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How Behavior Tracking Makes Mobile Marketing Personal

Added almost 3 years ago | As appeared first on blog.appannie.com | Author: App Annie http
App Annie sat down with AppLovin to discuss the state of mobile advertising and insider secrets that allow you to optimize your campaigns. As the CEO of AppLovin, Adam leads the company in vision and strategy. His unique blend of product focus and creative thinking keeps the AppLovin team in motion. Adam began his career as a derivatives trader, where he was inspired by scalable high frequency trading models. Over the next decade, he applied this knowledge to ad tech at three companies he fou...
Continue reading on blog.appannie.com
       

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