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Making Sense of Apple’s Beats Bet

Added about 3 years ago | As appeared first on qz.com | Author: Mark DeCambre
Headphones are wearables. That simple fact puts Apple's reported $3.2 billion deal for Beats Electronics in a whole different light. There has been plenty of head-scratching over the merits of Apple's reported deal. Indeed, prominent technology analyst Gene Munster of Piper Jaffray didn't mince words in sharing his view that the acquisition on its face "sounds like a bad deal." In a note last week he wrote: We are struggling to see the rationale behind this move. Beats would of course bring a...
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