This is not a battle between flat geometry and spherical geometry to calculate distances between points. This falls somewhere between a rant and how we can improve proximity based applications to serve accurate and relevant results.
The Proximity Problem
Proximity is the state of being accurately close to something
Lets take the example of a food finder app and a user trying to find the closest In-N-Out Burger while driving…I know you shouldn't be using your phone when driving, but let's make...