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Cross App Promotions Could Disrupt the Constrained Mobile Distribution Scene

Added about 3 years ago | As appeared first on blog.semilshah.com | Author: Semil Shah
Anyone working with mobile apps (or investing in them) by now knows just how difficult distribution is. As I've written about endlessly on this blog, distribution on mobile platforms is a brutal, brutal game, and I've tried to develop a framework for organizing which types of mobile apps actually breakout. Briefly, those categories are gaming, apps that leverage key sensors (camera, location), apps with network effects (e.g. messaging), apps that power on-demand services (e.g. Uber), and apps...
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