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Viral GoPro Videos Disrupt Media Marketing

Added almost 3 years ago | As appeared first on qz.com | Author: Zachary M Seward
GoPro, which makes small and rugged cameras known for capturing surreal footage of action sports and other adventures, also fashions itself a media company. Its just-released IPO filing helps explain what that means. "We are investing to scale GoPro as a media entity," it claims early in the prospectus. But reading further, it's clear that by media, GoPro really means something a little different. (See my initial notes from the filing on Glass.) The company made $362 million last year, pretty...
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