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The Journey from Identifying User Behavior to Prototyping

The Journey from Identifying User Behavior to Prototyping

Added over 2 years ago | As appeared first on medium.com
A month or so ago I attended a fit tech meetup in San Francisco. There was a panel interview with representatives from Fitbit and Wello as well as with Alex Mather, head of UX at Strava. One of the things Alex mentioned about user re-engagement struck me. This is paraphrased heavily, but it was along the lines of 'having difficulty bringing users back to Strava after inclement seasonal weather.' For those of you that may not be familiar with Strava, it's a phone and web app that allows you to...
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