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The Promise of Third-Party App Integration for WhatsApp

Added almost 3 years ago | As appeared first on digiday.com
Publishers tend to focus their social media strategies around the twin titans of Facebook and Twitter. But perhaps they are ignoring WhatsApp at their own peril. FTW, USA Today's viral sports site, offers a good case study for the platform's potential for publishers. Since introducing a WhatsApp sharing button to its mobile site a week ago, FTW has already seen WhatsApp shares climb to 18 percent of the site's overall sharing activity. That's higher than Twitter (13 percent) but still signifi...
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