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Charting New Routes: From Emerging Markets to Stardom

Added over 2 years ago | As appeared first on thebarefootvc.com
In 2011, I wrote about Jugaad, according to Wikipedia "a colloquial Hindi word that can mean an innovative fix or a simple work-around". I noted in the blog post that Jugaad is "now an acceptable management technique…and also applies to any kind of creative and out of the box thinking which maximizes resources for a company and its stakeholders". Resource scarcity leads to innovation — as those of us who have lived and worked in the developing world are acutely aware. The ingenuity of a rural...
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