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Which Numbers Make Sense When You’re a Startup?

over 3 years ago | From feld.com | Author: http

Every company I'm involved in keeps track of numbers. Daily numbers, weekly numbers, monthly numbers. Ultimately, all the numbers translate into three financial statements - the P&L, Balance Sheet, and Cash Flow Statement. While these numbers are sacrosanct in the accounting and finance professions, they are lagging indicators for most startup companies. Important, but they tell the story of the past, not what is going on right now.
I've formed a view that every young company should be ob...

       

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