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Next Step for Advertising: Coming Soon to a Wrist Near You!

Added almost 3 years ago | As appeared first on bloomberg.com | Author: Comments
Even before wearable technology gains widespread popularity, advertising companies are devising ways to deliver marketing messages directly to people who don watches, glasses and headgear that double as computers. Case in point: InMobi Pte, a maker of mobile-ad tools, has a team of developers creating virtual mock-ups of ads on smartwatches, head-mounted displays and other gadgets to get a feel for how they can serve as a platform for marketers. The engineers, surrounded by powerful compute...
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