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Next Step for Advertising: Coming Soon to a Wrist Near You!

over 3 years ago | From bloomberg.com | Author: Comments

Even before wearable technology gains widespread popularity, advertising companies are devising ways to deliver marketing messages directly to people who don watches, glasses and headgear that double as computers.
Case in point: InMobi Pte, a maker of mobile-ad tools, has a team of developers creating virtual mock-ups of ads on smartwatches, head-mounted displays and other gadgets to get a feel for how they can serve as a platform for marketers. The engineers, surrounded by powerful compute...

       

What your peers are reading!

There is a great opportunity for brands to be able to start thinking about voice now and be ahead of the pack.
There is a great opportunity for brands to be able to start thinking about voice now and be ahead of the pack.
Added about 16 hours ago | As appeared first on Medium | Author: Nicole Quinn

20% of mobile queries were made via voice in 2016. Accuracy is now ~95%. Voice is clearly on the rise and the question remains if it will be the next platform. I am in the bull camp here and new data from WSJ’s D.LIVE today helped support that view. Why Voice Will Be An Important Platform Accur...  ...Read more


Clever insights making Zero better was due to humans, not software suggesting that this approach would be good.
Clever insights making Zero better was due to humans, not software suggesting that this approach would be good.
Added about 15 hours ago | As appeared first on Fox News | Author: Fox News

Even more startling, the updated version of AlphaGo is entirely self-taught — a major step towards the rise of machines that achieve superhuman abilities “with no human input”, they reported in the science journal Nature. Dubbed AlphaGo Zero, the Artificial Intelligence (AI) system learnt by i...  ...Read more


Recent research suggests that the pros on releasing data widely outweigh the cons, especially assuming a robust privacy policy.
Recent research suggests that the pros on releasing data widely outweigh the cons, especially assuming a robust privacy policy.
Added about 15 hours ago | As appeared first on TheNextWeb | Author: DYLAN LOVE

From our tweets and status updates to our Yelp reviews and Amazon product ratings, the internet-connected portion of the human race generates 2.5 quintillion bytes of computer data every single day. That’s 2.5 million one-terabyte hard drives filled every 24 hours. The takeaway is clear: in 20...  ...Read more


The people you're presenting your product to rarely give you the feedback you need to get better.
The people you're presenting your product to rarely give you the feedback you need to get better.
Added 1 day ago | As appeared first on Ben Evans | Author: Benedict Evans

So, the four leading tech companies of the current cycle (outside China), Google, Apple, Facebook and Amazon, or ‘GAFA’, have together over three times the revenue of Microsoft and Intel combined (‘Wintel’, the dominant partnership of the previous cycle), and close to six times that of IBM. They ...  ...Read more


Dominant companies don’t last. They either lose the market or the market becomes irrelevant.
Dominant companies don’t last. They either lose the market or the market becomes irrelevant.
Added 1 day ago | As appeared first on First Round | Author: First Round

This is how Robert Falcone thinks about product demos because he's lived it firsthand. As a co-founder of his own startup, and now working closely with customers at marketing software maker Monetate, he's given hundreds of product demos. For a while, many were not successful, but he’s used that e...  ...Read more


Once you find a good proxy, measure behavior over time and if it is getting better, so is your business.
Once you find a good proxy, measure behavior over time and if it is getting better, so is your business.
Added 1 day ago | As appeared first on First Round | Author: First Round

Our taste for vanity metrics starts early. Take schools, in which most students receive grades. Does an “A” reflect the promise of a student’s future performance or actually show who's better at studying? On its own, doesn’t a “B” just signal “work harder” rather than “work smarter?” Grades ca...  ...Read more


Top Mobile App Development Companies

Moobila Company Profile, Apps, Reviews   
Moobila

Moobila specializes in creating custom iPhone, and cloud-Based applications designed for your personal or business needs. .more

Employees: 27
Founded: 2010
Technologies:   iOS   
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Stone Labs Company Profile, Apps, Reviews   
Stone Labs

At Stone Labs we apply our high-quality hi-tech knowledge to resolving functional problems of European, Australian and American (Atlantic coast) enterprises, by means of web/mobile/software solutio...more

Employees: 30
Founded: 2007
Technologies:   PHP    Android    iOS    MySQL    Ruby    Rails    AJAX    Angular.js   
Appmosphere Company Profile, Apps, Reviews   
Appmosphere

We do iOS, Android and Windows Applications. Website, Mobile and Interface Design..more

Employees: 0
Founded: 2013
Technologies:   Android    iOS    Blackberry    Windows Mobile    HTML5   
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Minneapolis, US

RapidValue Company Profile, Apps, Reviews   
Rapid Value

A leading provider of end-to-end enterprise mobility solutions to emerging product start-ups, Fortune 500, Fortune 1000 and Multi National Companies. .more

Employees: 200
Founded: 2009
Technologies:   Android    iOS    Blackberry    Windows Mobile    HTML5   
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