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Only Gamers Fascinated by App-Install Advertising?

Added over 2 years ago | As appeared first on adage.com | Author: Mark Bergen mbergenadagecom
quench Facebook and Twitter are now, beyond a doubt, mobile companies. And major brands are quickly moving to reach consumers on mobile devices. But on the path social media companies are taking to find cash on mobile, the twain have yet to meet. On Monday, Twitter fully unleashed its newest ad product, an app-install format, and agreed to buy TapCommerce, a startup that automates buying for app advertising. Google has introduced similar features to promote app downloads and engagement. Yaho...
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