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Spurring Mobile Engagement Through Gamification

Added over 2 years ago | As appeared first on blog.appannie.com | Author: App Annie http
Gamification gives retail apps a much-needed boost in engagement. Gaming, once thought to be the activity of choice for reclusive teenagers, is now mainstream enough to be embraced as a necessary component of a business' marketing strategy. In fact, there are some m-commerce brands that use games — or "gamification"— in their apps to obtain and retain their consumers' attention. Additionally, with retail giants like Amazon Walgreens and Walmart publishing the top retail apps by downloads in t...
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