Spurring Mobile Engagement Through Gamification
Added over 2 years ago | As appeared first on blog.appannie.com | Author: App Annie http
Gamification gives retail apps a much-needed boost in engagement. Gaming, once thought to be the activity of choice for reclusive teenagers, is now mainstream enough to be embraced as a necessary component of a business' marketing strategy. In fact, there are some m-commerce brands that use games — or "gamification"— in their apps to obtain and retain their consumers' attention. Additionally, with retail giants like Amazon Walgreens and Walmart publishing the top retail apps by downloads in t... Continue reading on blog.appannie.com
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