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$10-$20 of every $100 revenue from apps goes to marketing expenses.

Added over 2 years ago | As appeared first on beyonddevic.es | Author: Jan Dawson
Today, Twitter formally introduced its new mobile app install ads product, joining Facebook and Google in what is becoming a crowded space, with Yahoo apparently waiting in the wings too. I had a quick look at this space in the context of Facebook's Q1 earnings a few weeks ago, but wanted to drill down deeper, especially now that we know more about app revenue through Google Play. The upshot of all of this is that the opportunity for mobile app install advertising, though growing rapidly, is ...
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