App Ads Business is a billion dollar business for Facebook.
Added over 2 years ago | As appeared first on recode.net | Author: Reuters
Did you think that Facebook's amazing mobile ad story — mobile was a big, troublesome zero two years ago, and 62 percent of the company's ad revenue yesterday — was fueled by app install ads? Sheryl Sandberg wants you to know that this isn't the case. Or, at least, that Facebook isn't dependent on app install ads, which are just what they sound like — ads that try to get phone users to install apps like Candy Crush. "I do think sometimes people think that mobile app install ads are all of the... Continue reading on recode.net
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