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Phases of mobile through four advertisements!

Added over 2 years ago | As appeared first on ben-evans.com
This was the launch ad for Orange, in 1994. Orange was one of the very first mobile operators to think that mobile could be a consumer product rather than a piece of technology sold to niches, and one of the first to think in terms of brand and brand values, and the products that might flow out of them. The founding CEO, Hans Snook, was crazy enough to suggest that pretty much everyone would have a mobile phone. It's probably one of the best ads ever made. Also, note the freephone number an...
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