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Throwing money vs. Throwing Money Intelligently - Mobile user acquisition

Added over 2 years ago | As appeared first on Venture Beat | Author: Dean Takahashi

User acquisition is a sexy topic. I know because I moderated a panel discussion on the topic at the Casual Connect conference last week in San Francisco. We had a standing room-only crowd listening to the experts that we rounded up to talk about the problem of acquiring mobile users for apps and games among a million competing choices in the app stores.

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