At 26 million transactions, Starbucks is the leader in mobile payments!
Added about 2 years ago | As appeared first on thriveanalytics.com | Author: Jason Peaslee
Starbucks launched its mobile payments app in January 2011 across almost 10,000 locations, one of the earliest and largest-scale rollouts of mobile payments in the US. To enable payments, the company linked its app to its existing stored-value Starbucks Card, which is tied to the popular My Starbucks Rewards loyalty program and was already a familiar payment method for customers. It took nine weeks after the release of its own app to reach 3 million total mobile transactions; a little less th... Continue reading on www.thriveanalytics.com
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