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The case for a 'slightly' cheaper iPhone

The case for a 'slightly' cheaper iPhone

Added over 2 years ago | As appeared first on ben-evans.com
Ever since the iPhone launched, people have been pointing out that it is very expensive, relative to the rest of the market, and wondering when, and how, and if Apple might go cheaper. Much like the 'Apple television', this is a story that's so old people have got very bored with it, but that doesn't mean we should forget it. First, a recap. Apple's phones start at $400 and average $550-$600 where the average for phones globally is about $180 and the average for Android is $250-300. Apple's ...
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