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$ 8.4B to $32B in 3 years - That's mobile ad spend forecast for the next 3 years!

Added almost 3 years ago | As appeared first on mobilemarketingwatch.com
The following is an exclusive guest contributed post for MMW by Miklos Sarvary, the Carson Family Professor of Business and the faculty lead for the Media Program at Columbia Business School.  Consumer brands spent $8.4 billion on mobile advertising in 2013, and that number is expected to quadruple to $36 billion by 2017, according to eMarketer. But do mobile display ads — those tiny banner ads that pop up in your smartphone's web browser — actually drive results? Recent research conducted a...
Continue reading on www.mobilemarketingwatch.com
       

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