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$ 8.4B to $32B in 3 years - That's mobile ad spend forecast for the next 3 years!

Added over 2 years ago | As appeared first on mobilemarketingwatch.com
The following is an exclusive guest contributed post for MMW by Miklos Sarvary, the Carson Family Professor of Business and the faculty lead for the Media Program at Columbia Business School.  Consumer brands spent $8.4 billion on mobile advertising in 2013, and that number is expected to quadruple to $36 billion by 2017, according to eMarketer. But do mobile display ads — those tiny banner ads that pop up in your smartphone's web browser — actually drive results? Recent research conducted a...
Continue reading on www.mobilemarketingwatch.com
       

What your peers are reading!

Ask productive questions like 'What do you most/least require from our product?'. This will help your strategy.
Ask productive questions like 'What do you most/least require from our product?'. This will help your strategy.
Added about 6 hours ago | As appeared first on Firstround | Author: Firstround

Know what your users are asking for. Only then, you can get around to providing answers & solutions.
Know what your users are asking for. Only then, you can get around to providing answers & solutions.
Added about 6 hours ago | As appeared first on toprankblog | Author: Caitlin Burgess

In UX, use fewer words so that users can carry on with you app, and not waste time reading too much
In UX, use fewer words so that users can carry on with you app, and not waste time reading too much
Added 3 days ago | As appeared first on Medium | Author: Torrey Podmajersky

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