As prevalent as mobile advertising has become, one of its more powerful applications remains fairly idle: targeting the customers and prospects in your CRM database.
Marketers are quick to build online campaigns around their existing customer base, but they do not attempt to go mobile with CRM advertising. They should.
What's not to like
Existing customers are often the easiest sale, and mobile advertising is a way to target them with the precision of direct mail – at a fraction of the cost.