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'Internet of things' will make things free, much like content?

about 3 years ago | From mobilemarketingwatch.com

This week, MMW caught up with Sephi Shapira, CEO of MassiveImpact to discuss many things – with things, of course, being the operative word.
According to Shapira, the growing prevalence and popularity of the "Internet of Things" is opening up a world of opportunities for mobile advertising.
"We have all enjoyed free digital goods and understand that this is possible thanks to advertising," Shapira tells MMW. "Most consumers appreciate benefits of online and mobile ads which fund-free content ...

       

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