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Soft launching your mobile app - Why and How!

Added over 2 years ago | As appeared first on gigaom.com | Author: Guest Column
So you want to launch a mobile app? Well, you're not alone. But the process is easier said than done, and you shouldn't hit the ground running without some careful preparation. If you want to get it right and successfully monetize your app, there are some key steps you can take to achieve your desired results. The most effective of these is a soft launch. A soft launch allows you to isolate success factors and problem areas in your app through a controlled release in a test market. In fact, i...
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