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Content marketing is a communication designed with the consumer in mind. The concept has been around since the 1880s, but the phrase gained popularity with the ever-growing accessibility to publishing content thanks to platforms like WordPress, YouTube and of course, Medium. Content marketing i...  ...Read more

When we had the boom about User Experience last years, all of us were astonished; "Yes! That's it!". But do you already stopped to think if it really was discovered in the last 10, 20, 30 years? We used to use the UX (User Experience) expression to referee about digital interaction, interfaces —...  ...Read more

In a world where more people search the ‘web’ (if we can even still call it that) from mobile devices than desktops, it is more important than ever to have a mobile optimized organic user acquisition strategy. Mobile SEO is essentially the same as desktop SEO, with the additional challenge of req...  ...Read more

Be careful what information you take in. It’s commonplace to talk about the constant distractions of social media, buzzing smartphones, and endless emails. It’s a problem. And it’s a bigger problem today than it was in Shannon’s time. But Shannon had to wrestle with distractions too—and his li...  ...Read more

First off, don’t be too hard on yourself for getting a negative review if it’s a rare experience. You can’t please everybody, and not everyone is going to love every aspect of your business. It’s important to note that not all customer feedback is beneficial. Taking each and every review into ...  ...Read more

What’s more needed are the proven strategies and better user experience to drive better engagement for your mobile app. There isn’t anything related to coincidence it requires some significant amount of thought and effort. And they will definitely work if one puts adequate time. Now experience...  ...Read more