Today's retail landscape finds mobile retail programs in a catch-22.
On the one side, mobile programs enjoy a position of prominence among shoppers. According to surveys, 49 percent of shoppers use multiple devices when shopping.
These tablets and smartphones give shoppers instant access to product reviews, forums and social media as they cruise the aisles.
In fact, any retailer will tell you it is rare to encounter shoppers who do not have a mobile device in hand.
Done right, mob...