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Push vs Email - Communication fundamentals are different for each medium.

Added over 2 years ago | As appeared first on mobilecommercedaily.com
State-of-the-art digital marketing is constantly evolving. Just as the Internet allowed savvy marketers to go from sending direct mail to email, the rise of the mobile economy is permitting marketers to engage with consumers directly on their phones in a much more personal way using push notifications. It is time to recognize push notifications as a sophisticated evolution of marketing, rather than a simple tack-on solution to existing marketing frameworks. By driving traffic directly to nati...
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