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Smart watches - A category that has failed to impress so far!

Added over 2 years ago | As appeared first on techpinions.com | Author: Factor1
I've just published a new report for my subscription clients on the topic of smartwatches. The report combines consumer research on demand drivers for smartphones, such as fitness tracking and the use of push notifications, with a review of the state of the products on offer from the major vendors. I thought for this week's column I would share some of the high level findings with you. In short: the demand drivers for smartwatches are not strong at all and it will take a really transformative...
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