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The opt-in rates for location based push notifications are very high. Bring on the beacons now!

Added over 2 years ago | As appeared first on urbanairship.com | Author: Corey Gault Jun 05 2014
Location has long been mobile's obvious advantage—it's what makes mobile, mobile. iBeacon has re-invigorated location-based marketing, adding new contextual insights on user proximity, but there has been much less discussion on what is required for brands to be able to leverage the technology. Users must have the brand's app and opt in to both share their location and receive push notifications in order to receive proximity-triggered push messages. As part of our latest Good Push Index study ...
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