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Amazon is the largest lifestyle business out there.

Added over 2 years ago | As appeared first on ben-evans.com | Author: Benedict Evans
This means, in passing, that for close to half of the units sold on , Amazon does not set the price, it just takes a margin. This alone should point to the weakness of the idea that Amazon's growth is based on selling at cost or at a loss. The tricky thing about these third party ('3P') sales is that Amazon only recognizes revenue from the services it provides to those companies, not the value of the goods sold. So if you buy a pair of shoes on Amazon from a third party, Amazon might collect ...
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