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Every outreach medium grows, hits a high and then becomes ineffective - Should we go back to snail mails?

Added over 2 years ago | As appeared first on mobilemarketingwatch.com
There's an interesting commentary by Kevin Tynan recently published on the American Banker website. In his essay, "Banks Have a Case of Digital Marketing Myopia," Tynan, who is senior vice president of marketing at Liberty Bank for Savings in Chicago, argues that the rush to digital marketing might not be good for banks. "The rush to digital marketing has taken on a life of its own," Tynan says. "Search engine optimization, content marketing, and social media are hot topics driving bank marke...
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