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How does mobile deep linking work?

Added over 2 years ago | As appeared first on fiksu.com | Author: Matt Kane
Last week, Google joined the ranks of fellow tech giants Facebook and Twitter by introducing dedicated mobile app install ads for Google Search and Youtube.   Of particular note in the company's announcement was an emphasis on deep linking. Although both Facebook and Twitter offer deep linking—the ability for marketers to direct users who click on ads to specific locations within an app—Google's heavy emphasis on deep linking indicates a strong belief in the tactic's advantages in driving eng...
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