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Serving the right mobile ad for the right device.

Serving the right mobile ad for the right device.

Added about 2 years ago | As appeared first on mobithinking.com | Author: Lines and paragraphs break automatically
Submitted by Editor on 20 June, 2014 - 09:44. Cellphones, smartphones, phablets, tablets, e-readers, PCs, notebooks, games consoles, smartwatches, smartTVs, connected cars… there's an ever-expanding array of Internet-enabled device types and vast numbers of them. IHS (February 2014) predicts there will be 6 billion new connected devices sold in 2014. This device diversity should not be seen as a barrier to mobile advertising, but rather as an opportunity to achieve better targeted ads. The ...
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