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To ASO or to not ASO? Ranking apps higher and higher!

Added about 2 years ago | As appeared first on blog.kissmetrics.com | Author: Robi Ganguly
With over 2 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. If you're in the mobile app space, it's important to understand the various methods for marketing your app. We'd like to share with you one very important technique that continues to be overlooked by most – app store optimization (or ASO for short). So, what is ASO? ASO is the process of optimizing mobile apps to rank higher in an app store's se...
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