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Mobile retention rates are falling off the cliff

Added over 2 years ago | As appeared first on andrewchen.co
[Andrew: There's very little data out there on mobile, and so in the last few weeks, I've had guest posts on the % of users who opt-in to push notifications, as well as clickthrough rates of push. Today, I have some new metrics around retention, including for the first time, a systematic study of D1/D7/D30 retention for mobile apps. This is released by Mack Flavelle of Tapstream, who you can follow on Twitter] As most app developers know, retaining new user is hard and some would say it gets ...
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