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Ben Thompson's view of Ello - We don't agree that products will frustrate users enough to force a premium switch.

Added over 2 years ago | As appeared first on stratechery.com | Author: Chris Quackenbush
A brand-new social networking startup — Ello — has gone viral. At one point on Thursday, the site was acquiring 31,000 new users an hour — many of whom flocked to there because of a disagreement with Facebook over its policy requiring real names, which some say is unfair to LGBTQ and transgender users. Ello might be the new Facebook or the new Twitter or the new social media flop. It's too early to tell. Actually, no, it's not too early. Ello will fail, deservedly so. It has a consumer host...
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