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Measuring mobile ad campaign success

Added over 2 years ago | As appeared first on mobilecommercedaily.com
Most brand marketers today still believe that click-through rates (CTRs) are the best indication of user engagement and media quality measurement in mobile advertising, not realizing that detailed user profiles coupled with today's programmatic technology can provide much more in-depth and actionable data. To fully understand how you can better measure the quality of your mobile campaign and the users it generates, let us begin a journey that will include three stops. Now it is important that...
Continue reading on www.mobilecommercedaily.com
       

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Top Mobile App Development Companies

inqbarna Company Profile, Apps, Reviews   
Inqbarna

We dream apps, we imagine apps, we design apps, we create apps. We live apps, we love apps! Have an app idea? Bring it to us!.more

Employees: 0
Founded: 2013
Technologies:   Android    iOS    Windows Mobile   
 Locations

Barcelona, Spain

Stone Labs Company Profile, Apps, Reviews   
Stone Labs

At Stone Labs we apply our high-quality hi-tech knowledge to resolving functional problems of European, Australian and American (Atlantic coast) enterprises, by means of web/mobile/software solutio...more

Employees: 30
Founded: 2007
Technologies:   PHP    Android    iOS    MySQL    Ruby    Rails    AJAX    Angular.js   
RapidValue Company Profile, Apps, Reviews   
Rapid Value

A leading provider of end-to-end enterprise mobility solutions to emerging product start-ups, Fortune 500, Fortune 1000 and Multi National Companies. .more

Employees: 200
Founded: 2009
Technologies:   Android    iOS    Blackberry    Windows Mobile    HTML5   
Mutual Mobile Company Profile, Apps, Reviews   
Mutual Mobile

We provide: expertise to help make the right decisions about where to invest in mobile, and the ability to execute flawlessly with award-winning design, engineering, and project management resources..more

Employees: 500
Founded: 2009
Technologies:   iOS   
 Locations

Austin, United States

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