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Measuring mobile ad campaign success

Added over 2 years ago | As appeared first on mobilecommercedaily.com
Most brand marketers today still believe that click-through rates (CTRs) are the best indication of user engagement and media quality measurement in mobile advertising, not realizing that detailed user profiles coupled with today's programmatic technology can provide much more in-depth and actionable data. To fully understand how you can better measure the quality of your mobile campaign and the users it generates, let us begin a journey that will include three stops. Now it is important that...
Continue reading on www.mobilecommercedaily.com
       

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