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Are you a brand with a huge following that's going mobile - Get the basics right.

Are you a brand with a huge following that's going mobile - Get the basics right.

Added about 2 years ago | As appeared first on inmobi.com
Brands, at the core, can be thought of as being about three basic elements - visual appeal, identity and emotional proposition. The way a brand is perceived depends on its value or usage to the consumer. Translating this value onto a tiny mobile screen can be tricky, as one size doesn't fit all. Even though the most exciting brands today are increasingly mobile first (Uber), almost all of the existing ones are still developing their mobile strategies and trying to find their mobile identity. ...
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