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Why m-Pesa has, so far, failed in India?

Added over 2 years ago | As appeared first on platformed.info | Author: Sangeet Paul Choudary
Note: This is a guest post by Karthik Shashidhar, a reader of the Platform Thinking blog and a Bangalore-based quant consultant. Karthik is a Resident Quant at the Takshashila Institution and is fascinated by the concept of liquidity, outside the financial markets, and particularly applied to platform markets. Kenya's hugely successful payments platform m-pesa was brought to India a couple years back by Vodafone, in association with ICICI Bank. This allows an m-pesa account holder (who is a c...
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