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How Xiaomi's positioning actually gives a respite to the customers.

Added over 2 years ago | As appeared first on blogs.hbr.org | Author: Juan Pablo Vazquez Sampere
Determining which customer to target first is one of the most critical decisions in the entrepreneurial process.  Customers that are relatively less risky and more predictable can make it easier for new to firms gain a market foothold. One such set of customers is the nascent middle class in emerging economies. Why? First, as their financial situation improves they are anxious to buy new things. Not quite able to afford the top brands, they're nevertheless willing to pay a little more for som...
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What your peers are reading!

Conversational interfaces can make us do things in seconds, compared to downloading apps for each task
Conversational interfaces can make us do things in seconds, compared to downloading apps for each task
Added 3 days ago | As appeared first on Medium | Author: Ted Livingston

If you're a coder starting a new company, remember that users won't care about the tech behind your product.
If you're a coder starting a new company, remember that users won't care about the tech behind your product.
Added 3 days ago | As appeared first on HackerNoon | Author: Rulian Estivalletti

The term MVP is used too much these days that its meaning is now either lost or transformed
The term MVP is used too much these days that its meaning is now either lost or transformed
Added 3 days ago | As appeared first on Medium | Author: Rik Higham

Drill down what customers would be ready to pay early on. This will increase your chance of success.
Drill down what customers would be ready to pay early on. This will increase your chance of success.
Added 4 days ago | As appeared first on First Round | Author: First Round

If your product doesn't have a competitive advantage, then don't compete!
If your product doesn't have a competitive advantage, then don't compete!
Added 4 days ago | As appeared first on Medium | Author: Paul J

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