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How Xiaomi's positioning actually gives a respite to the customers.

Added over 2 years ago | As appeared first on blogs.hbr.org | Author: Juan Pablo Vazquez Sampere
Determining which customer to target first is one of the most critical decisions in the entrepreneurial process.  Customers that are relatively less risky and more predictable can make it easier for new to firms gain a market foothold. One such set of customers is the nascent middle class in emerging economies. Why? First, as their financial situation improves they are anxious to buy new things. Not quite able to afford the top brands, they're nevertheless willing to pay a little more for som...
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It's a good idea for designers to list non-goals as well, like the problems they're NOT solving.
It's a good idea for designers to list non-goals as well, like the problems they're NOT solving.
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Expert human involvement is still a big need, especially in fields where the experts are required
Expert human involvement is still a big need, especially in fields where the experts are required
Added 2 days ago | As appeared first on Medium | Author: Matt Turck

When a user is expected to click on a button, it should tell the user what exactly is gonna happen!
When a user is expected to click on a button, it should tell the user what exactly is gonna happen!
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'Growth' by itself isn't enough. You need growth of customers completing your core actions
'Growth' by itself isn't enough. You need growth of customers completing your core actions
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Try to reduce the duration/frequency of meetings. It's good for long-term sustaiability.
Try to reduce the duration/frequency of meetings. It's good for long-term sustaiability.
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