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How Xiaomi's positioning actually gives a respite to the customers.

How Xiaomi's positioning actually gives a respite to the customers.

Added about 2 years ago | As appeared first on blogs.hbr.org | Author: Juan Pablo Vazquez Sampere
Determining which customer to target first is one of the most critical decisions in the entrepreneurial process.  Customers that are relatively less risky and more predictable can make it easier for new to firms gain a market foothold. One such set of customers is the nascent middle class in emerging economies. Why? First, as their financial situation improves they are anxious to buy new things. Not quite able to afford the top brands, they're nevertheless willing to pay a little more for som...
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