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You've to do 6 times better to get same ARPU in social as you get from direct loyal visitor

Added over 2 years ago | As appeared first on mondaynote.com | Author: Frdric Filloux
The news media sector has become heavily dependent on traffic from Facebook and Google. A reliance now dangerously close to addiction. Maybe it's time to refocus on direct access.  Digital publishers pride themselves on their ability to funnel traffic from search and social, namely Google and Facebook (we'll see that Twitter, contrary to its large public image, is in fact a minuscule traffic source.) In ly business, we hunt for the best Search Engine Optimization specialists, social strategis...
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