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The eclipse for Google could be native advertising.

Added over 2 years ago | As appeared first on stratechery.com | Author: Matthew Guay
Despite the hype about disruption, the truth is most tech giants, particularly platform providers, are not so much displaced as they are eclipsed. IBM, for example, has been successfully selling and servicing mainframes for going on 50 years (although they are now in serious trouble (members-only)). During the PC era, though, they were eclipsed by Microsoft. The same happened to Microsoft: Windows still dominates PCs, and in all likelihood will for the foreseeable future (although there are ...
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